Expert eCommerce Virtual Assistants

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Advanced Brand Analytics: Turning Data Into Advantage

Advanced Brand Analytics: How Data Becomes a Competitive Advantage 

Strategic Brand Analytics, Search Query Performance, and Customer Demographics Analytics to Enhance Decision Making.  Why Data is the Real Advantage  It is clear that Amazon is no longer just a convenient online store. It is a highly dynamic marketplace with millions of products, brands and customers. There is more to succeeding as a seller than […]

Amazon’s Global Expansion Entering New Marketplaces in 2025 & Beyond

Amazon’s Global Expansion: Entering New Marketplaces in 2025 & Beyond

New Era of Expansion Strategy   Once admired as a mere book seller in the United States, Amazon has gone global, winning the hearts of millions. Amazon’s innovative approaches have forever changed the way the world shops, providing, in addition to growing its user base, a multitude of services including groceries and electronics. The current sellers […]

Mastering Amazon Attribution & Off-Amazon Traffic A Complete Guide to Driving Sales from Google, Meta, TikTok, and Influencers

Mastering Amazon Attribution & Off-Amazon Traffic: A Complete Guide to Driving Sales from Google, Meta, TikTok, and Influencers

Selling products on Amazon has become an increasingly competitive marketplace as more sellers enter the platform, and buyers have a wider range of options to choose from. In order to stand out, you should not solely depend on Amazon PPC (Pay-Per-Click) ads, or organic search ranking. It is paramount to understand the concepts and possibilities […]

FBA Liquidation and Donation Programs: Fees Overview

FBA Liquidation and Donation Programs: Fees Overview

As an Amazon seller using FBA, we all know how managing overage or dormant inventory is a core function of the business. Sometimes, products don’t move as we expect, or some seasonal products become sluggish. This often forces sellers to incur a storage fee and a decision about what to do with the excess stock […]

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