Go Global with Amazon: Launch and Grow Your Brand Worldwide (UK, EU, UAE & More)

If you’re selling products on Amazon and wish to expand your business, going international is the right move. Getting started with Amazon Global Selling, you can easily access hundreds of new customers from different parts of the world. This article will assist you in launching your brand in regions such as the UK, Europe, UAE and beyond.

Although it may appear difficult to sell products online internationally at first, doing it with Amazon can greatly simplify the process. Whether you’re a small brand or a growing seller, this article will break down every step of the process for you – from starting your first listing to scaling your business internationally.

Why Sell Internationally on Amazon?

When offering your products for purchase in other countries, the amount of potential buyers increases drastically. Instead of providing services to customers solely in your home country, you are now expanding globally. Here are some benefits:

More Customers: Hundreds of millions of people are customers on Amazon from different countries.

More Sales: More customers equals to more orders and consequently, larger profits.

Managed Expenses: Lower operational expenditures when utilizing third-party fulfillment and international logistics centers.

Budget Allocation: Fund brand development using additional OEM capacity, resulting in increased business.

Budget Distribution: Brand development becomes possible with new OEM resources because business output increases.

Stronger Brand: Nationally recognized brands gain trust and visibility globally.

Sales Throughout the Year: Different countries and regions have different shopping festivities and seasons.

Example:  

Sarah began her skincare line in the united states, but has recently expanded into Amazon UK and UAE; seeing her holiday sales explode, she now runs an international business._ 

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Step 1: Identify Opportunities

Amazon operates in many countries with storefronts in:

The United Kingdom (amazon.co.uk) 

Germany (amazon.de)

France (amazon.fr)

Italy (amazon.it)

Spain (amazon.es)

United Arab Emirates (amazon.ae)

Japan India, Canada , Australia and more 

How Would You Know?

Consider the following:

What countries currently have demand for your products?

Do you have the capacity to handle taxes and shipping to them?

Which language is utilized there.

Tip: It is advisable to start with one country, such as the UK (same language) then switch to others that speak different languages later on.

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Step 2: Open Your Amazon Global Seller Account

Managing a single account per country can be tedious. With Amazon Global Selling, you can now manage different countries with a single account.

Steps:

1. Go to sell.amazon.com

2. Click on “Start Selling”

3. Choose Professional Account

4. Add your business details, bank info, and Id

Note: In certain countries, claims of identity documents, such as taxes, are needed. 

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Step 3: Tailor Your Expenses For Global Customers

Before putting up items, ensure they have proper stems for global audience.

Things to Keep in Mind:

 Do your products fit their requirements? Make sure to check each countries guidelines.

Labeling: If necessary, add local language labels.

Safety & Standards: Abide by the specific laws of the region concerning safety.

Example: A toy seller was needed to become CE certified before selling in Europe. He added it and now ships across the EU.  

Step 4. Translate and Optimize Listings  

Customers expect to read product descriptions in their native language. Sales require high-quality translations.  

Use Amazon Translation Services or a fluent local speaker.  

Add translations for:  

• Title  

• Bullet points  

• Product description  

• Keywords  

Keyword: use keywords popular with the target audience. For instance, in the United Kingdom, the word “trainers” is used more frequently than “sneakers.”  

Step 5. Set up FBA or FBM  

Two known options can be used to fulfill orders:  

Option 1. Fulfillment by Amazon (FBA)  

• Deliver your items to Amazon’s warehouse  

• They take care of storing, packing, and shipping your items  

• They also take care of client relations  

Option 2. Fulfillment by Merchant (FBM)  

• You keep your stock at home and deal with shipping  

• You deal with returns and client relations  

Most sellers go for FBA since it is the simplest and quickest method for international shipping.  

Step 6. Manage Currency and Payments  

Amazon offers payment in the seller’s local currency while their customers pay in theirs.

Link a bank account through the Amazon Currency Converter.  

Select a bank that allows international wire transfers.  

Pay special attention to conversion fees.  

Tip: Use Wise and Payoneer for better exchange rates and lower fees.  

Step 7: Handle Taxes and Legal Compliance  

Every country has its own tax compliance policies.  

UK & EU  

VAT (Value Added Tax) has to be paid  

May require a VAT number in each country of sale  

UAE  

Might need VAT registration if selling on a regular basis.  

Tip: Get a tax consultant or use Amazon’s VAT services.  

Step 8: Advertise Your Products Worldwide  

Selling products is not enough. You need to actively promote them.  

What You Can Do:  

Expose products with Amazon Sponsored Ads (PPC)  

Implement A+ Content to improve your listings.  

Offer discounts and coupon codes.  

Engage in off-Amazon marketing (Instagram, YouTube, Blogs)  

Case in point – John used PPC on Amazon in the UK and got a 45% increase in sales within a matter of 3 weeks.  

Step 9: Returns and Customer Service  

Aids are needed to promptly help customers with queries and concerns. Every country has its own return policies.Use FBA to let Amazon manage and streamline return processing. 

Establish a clear and concise return policy.

Handle customer support in the preferred local language.

Step 10: Monitor Performance and Scale Up

Keep monitoring:

Sales figures

Advertising budget

Customer feedback

Stock availability

Make use of:

Reports from Amazon Seller Central

Helium 10

Jungle Scout

Once you succeed in one market, move on to the next, using the same tried-and-true method.

Real Seller Experience: Ali’s Story

Ali started out from scratch selling handmade candles in Pakistan. He then joined Amazon UAE using FBA. He received positive reviews and expanded his business to the UK. Now he sells in 4 different countries and makes over $10,000 a month.  

His advice: Focus on one single country at a time. Master it before expanding.  

Challenges and How to Solve Them

Challenge: Language Barrier

Solution: Professional translation  

Challenge: Customs Issues 

Solution: Partner with Amazon Global Logistics  

Challenge: High Shipping Costs 

Solution: Utilize FBA or local 3PL services  

Challenge: Confusing Tax Structure

Solution: Hire a VAT consultant  

Challenge: Low Sales in Start  

Solution: Conduct advertising and promotional campaigns  

Final Thoughts 

Expanding globally with Amazon is not as challenging as it sounds. With careful planning and clear, simple steps, you can grow your small shop into a worldwide business. Based on this guide, start with one country and scale up step-by-step.

Always keep in mind, “Think big, start small, then move fast.” 

If you are serious about growing your brand and business within the Amazon world, there’s no reason to put it off starting now. The world is waiting for your Brand. 

FAQ: 

1: What is Amazon Global Selling?

“Amazon Global Selling” is a program that enables sellers to list and sell their products in different regions of the world like the UK, Europe, UAE, Canada, etc. It will assist sellers to access international customers and widen the brand globally. 

2: Do I need a new account in order to sell in another country on Amazon? 

No, you do not need a new account for each country. With the help of Amazon Global Selling, one Amazon Seller Central account can be used to manage multiple market places depending on your region. 

3: Which countries are applicable to deal with under the umbrella of selling using Amazon Global Selling?

You are able to sell in countries such as the ones below: 

United Kingdom 

Germany 

France 

Italy 

Spain 

United Arab Emirates (UAE) 

Japan 

Australia 

Canada 

India 

And Many More…

4: Do I need to speak the local language to sell in other countries? 

Not in order to sell, but yes, you must translate product listings into the local language from which Amazon offers translation service, or a professional translator will make the translation sound authentic. Better translation equals happy customers.

5: What are the distinctions between FBA and FBM while selling to other countries?

FBA (Fulfillment by Amazon): You ship your products to Amazon’s warehouse located in the corresponding country, after which they take care of storage, shipping, returns, and customer care service. 

FBM (Fulfillment by Merchant): You manage all of the inventory, shipping and distribution from your warehouse or a third-party logistics company.

The FBA option tends to be the most desirable for overseas sellers.

6: How do I receive my money after selling on the international Amazon stores?

 With an Amazon Marketplace account, payment is received in the local currency which is then converted using the Amazon Currency Converter or paid by other third-party payment providers like Payoneer or Wise. The funds are then transferred to the bank account which is in accordance with the selected payment settings.

7: Is it necessary for me to apply for VAT along with other possible taxes in other countries?

Yes. As a general rule, particularly for the UK and the EU, there is a need to register for VAT (Value Added Tax) as well as apply local tax regulations. Amazon has dedicated VAT Services which assist you in these processes.

How do I promote my products within Amazon’s international trading platforms?

 In addition to social media, sponsored ads, and brand registry on Amazon, you can also use content creation to promote your products on the platform. With these tools, you are more likely to promote your product to people who are outside the targeted market and scale quicker.

Use Influencer campaigns to build traffic for your advanced offerings.

9: What do I need to do about returns from international customers?

 If enrolled in FBA, Amazon takes care of returns and customer service. If enrolled in FBM, you must outline a return policy as well as manage refunding and return postage yourself, per the local laws.

10: How can I grow my brand internationally after the primary international launch?

 To grow your brand:

Keep track of your sales as well as reviews

Improve listing and their photographs with appropriate keywords

Gradually move into additional countries

Introduce additional products specifically tailored for every market

Centrally manage your brand through strategic marketing and customer support for the long haul.