How to Sign Up as a Service Provider on Amazon’s Solution Provider Portal (SPP)
A Beginner-Friendly Step-by-Step Guide.
Amazon has recently introduced a new service called Solution Provider Portal (SPP). The portal serves as an all-in-one solution for agencies, independent contractors, consultants, and other companies that assist Amazon sellers or vendors. Be it account management, PPC services, product listing assistance, or brand management—this guide provides comprehensive steps to ensure that you are successfully registered.
The new portal is an improvement over the SPN (Service Provider Network) as it offers enhanced security, identity verification procedures, and partner service monitoring systems when collaborating with Amazon.
What is Amazon’s SPP
Solution providers use this platform to register their businesses and list the services they provide while getting exposure in the service provider directory provided by amazon. They can also track performance metrics along with managing access control, authorizing team participation and compliance checks all the way to confirming identity and evidencing alignment of policies and standards.
Once approved, your agency gets listed in the Amazon Service Provider Directory which fosters trust from sellers seeking services as well increases your visibility.
📋 Prerequisites to Have for Registering
Before you register, ensure that the following items are ready:
✔️ Active Amazon Seller or Vendor Central account
✔️ Business owner’s government ID.
✔️ Legal name of the business with the physical and registered emails and website.
✔️ Brief description about your business alongside the logo.
✔️ Defined list of services offered.
✔️ Optional but helpful: testimonials or case studies to strengthen your application.
🧭 Complete Registration Process Walkthrough
🟢 Step 1 Navigate to SPP Website
Visit Amazon’s Solution Provider Portal
Hit “Sign In” and log in using your Seller/Vendor/Developer Account credentials.
🟢 Step 2 Don’t Forget to Register Your Business
After signing in: click “Register as a Service Provider.” Zoom into filling in all necessary details like;
Business name, Main contact person, Company website, Business email, Country of operation.
Once done hit submit so you are able to proceed on further steps required.
🟢 Step 3 Identity Verification Symptoms
Amazon needs you to verify account ownership via document upload:
Passport, CNIC or Driver’s license are all acceptable documents under government issued documentary verification.
Selfie verification optional but at times is requested.
Bonus tip: uploading your business registration certificate while optional can make the process easier and faster.
Important Tip: ensure exact details on identity document matches information provided during form fill like ID NAME must match form NAME exactly.
🟢Step 4: Choose the Services Provided
Following ID verification, you will select what services your agency offers. Here they are:
Services Include:
Account Administration
Advertising Optimization
A+ Content Creation and Design
Cataloging
Fulfillment By Amazon (FBA) Shipping
Compliance
Tax Related Services
Imaging Services
Storage Solutions
Training Sessions
Seller Lending Options
IP Accelerator
Manufacturing Services
International Shipping & Returns
Domestic Shipping
Long-Term Sustainability and Responsibility
And more
🔍 Pro Tip:
Only check the services you truly specialize in as this can slow down your approval.
For each service, detail what permissions are required. For example,
For Account Management: Request Manage Inventory
For Advertising Optimization: Request Edit Campaign Manager
It’s sufficient to select 1-2 relevant permissions for each service.
🟢 Step 5 Wait For Amazon’s Zreview
After selecting the services and permissions your agency profile has to undergo the following steps:
Amazon will assess your application
Upon approval, ‘Your Services’ will display as Approved
Access to SP Centrals will be granted; a portal for managing the agency’s profile alongside clients.
🟢 Step 6: Team Member Allocation in Your Agency Account
Within SP Central, you are able to allocate users (team members):
Adding a User:
Navigate to SP Central> User Management
Select “Add User”
Input the relevant name and email
An invite will be sent via Amazon Email.
If the email was previously associated with an Amazon account, they can accept it instantly. Otherwise, they’ll have to register for a new account.
🔐 Identity Verification for Users
Verification is required for full name and address identification along with:
Submission of CNIC or Passport copy (front & back)
Recent bank statement endorsing the same name
Video stream interrogative session for identity verification
⚠️ Important Tips:
All documents presented must maintain identical spelling repetition transposed over all provided evidence.
Documents should always consist of valid identity cards.
Rejections might force you to submit a new email since some processes require starting fresh.
🟢 Step 7: Incorporate Clients (Sellers/Vendors)
With SPP, managing multiple client accounts has never been more secure.
How it works:
Tell your client to navigate to:
Seller Central > User Permissions > Authorized Partner
They will notice a link that is specific to them — they need to copy and send that link to your agency.
You will use this link to send an invite through:
Amazon SPP
Or SP Central
Upon receiving authorization from the client, you will have access to their account.
At this point, you can assign various members from your team dedicated to that client.
📌 The main login for the client’s account will never be needed, ensuring privacy and security.
Step 8 (Optional): Apply for SPN listing
While not all verified providers may be granted automatic inclusion in Amazon’s public directory of Service Provider Network (SPN), some may receive an invitation.
If invited, Amazon will issue specially designed forms corresponding with each approved service
That needs to be submitted.
Service pricing details.
Company description along with company logo
Relevant case studies or success stories
Information on the territories serviced.
⚠️ **Important Notes**:
Eligibility for the SPN listing remains entirely at Amazon’s discretion following their internal assessment processes. 🛠️ Require assistance?
For signup problems:
File a ticket via Seller Central
Select SPP—Service Provider Support.
Alternatively, visit Amazon’s Developer Support Portal.
They can assist you with the following:
ID rejections
Permission errors
Client invite issues
Profile verification issues
🔍 Final Insights
The Solution Provider Portal (SPP) offers Amazon holds that freelancers and agencies seek valuable opportunities within the Amazon ecosystem to expand their businesses. Once you are listed, you gain exposure, credibility, and free access.
As detailed above, prepare your documents, be truthful regarding services provided, and you will begin your journey to becoming an officially verified Amazon service provider.
📝 FAQ:
1. What is Amazon’s Solution Provider Portal (SPP)?
Answer:
The SPP is Amazon’s designated marketplace for freelancers, agencies, and service providers wishing to list professional services for sponsors/vendors selling on Amazon. It also enables business registration and client management as well as visibility in the Service Provider Directory of Amazon.
2. Who is eligible to register on the SPP?
Answer:
Any verified agency, consultant, or freelancer engaged in services such as managing Amazon accounts, PPC advertising, listing optimization, content creation, compliance consulting, shipping assistance, or related services may register.
3. Is having an active Amazon seller account a prerequisite for registering on SPP?
Answer:
Not at all. The only requirement is that you have access to Seller Central, Vendor Central, or Developer accounts. You do not have to be an active seller in the marketplace.
4. What are the prerequisite documents needed for registration?
Answer:
Here’s what you need to provide:
A government-issued photo ID (passport, CNIC, driver’s license)
Business name and address alongside their associated website
Phone and email
Business Logo with a short description
Client references or case studies—these are optional.
Login credentials for Seller/Vendor Central or developer accounts.
5. What is the expected timeframe for receiving approval after submission?
Answer:
Typically it depends. If all documented information is accurate and aligned, 2 business days up to a week is fairly standard for approval. Clarification needed due to mismatched ID details can introduce additional delays.
6. What services can I offer through SPP?
Answer:
You can offer services like
Account management
Advertising optimization
Product cataloging
A+ content creation
FBA shipping
International shipping
Tax and compliance support
IP services
Only select services you actually provide and are qualified for.
7. Do I need to verify each team member who joins my agency account?
Answer:
Yes. Every user added to your agency must go through a personal identity check including:
Government ID upload
Address and contact info
Bank statement
Video verification
8. How do I connect a client’s Amazon account to my agency profile?
Answer:
The client must:
Go to Seller Central > User Permissions > Authorized Partner
Copy the unique partner link
Share it with you
You then send an invite using SPP or SP Central. Once the client approves, your agency will have permission-based access.
9. Is listing in Amazon’s Service Provider Network (SPN) guaranteed?
Answer:
No. Registration in SPP does not guarantee SPN listing. If Amazon invites you, then you submit additional information such as pricing, case studies, and service areas for review, for which only selected providers are listed.
10. What happens if my application gets declined?
Answer: Make sure that
Your ID is consistent and match with every detail
The character string matches exactly what is written on the document.
Complete all necessary fields
If you have done all of these, and still have problems, reach out to Amazon SPP Support via Seller Central under SPP Provider Support Category.
11. Is it possible for me to register multiple services using a single agency account?
Answer:
You may provide multiple serviced offers as long as you stay within your area of expertise. Make sure that you do not choose everything because it might get stuck in the approval process or rejected entirely.
12. After I received an approval, how do I track and manage my clients?
Answer:
Post-approval, you can manage client accounts through SP Central dashboard where you can:
Client account overview
Assign team members
Monitor permission levels
Oversee task management and communication
13. Is it possible for me to change or update my services during the course?
Answer:
Yes. Post-initial approval, modifications to service offerings and permissions can be made via the SP Central portal interface.
