Explore Our Product Launching Service – Learn More

Mastering Your First Amazon PPC Campaign: A Step-by-Step Guide

  • Home / Amazon / Mastering Your First…
Mastering Your First Amazon PPC Campaign: A Step-by-Step Guide

Mastering Your First Amazon PPC Campaign: A Step-by-Step Guide

The first Amazon PPC campaign you undertake can elevate the visibility and sale of your product on the platform. This guide is devised to help you accomplish this with little trouble as we focus on what needs to be done in straightforward steps.

Understanding Amazon PPC

With Amazon PPC, you pay for a service each time a shopper clicks on your banner advertisement for your product. Your product advertisement is displayed on Amazon’s high traffic zones, for example: the first page of products or in the product information page, making it one of the most sought after instruments to help attract buyers.

Types of Amazon PPC Ads

There are many types of ads that are available for PPC on Amazon. Some of them include the following:

Sponsored Products:Individual products can be advertised through this ad type and it is visible in the search results as well as on product pages.

Sponsored Brands: An advertisement that contains the logo of a company and a few products of the company with the aim of elevating the brand visibility which pops up when a search is conducted.

Sponsored Display: Ads that are used to target viewers on or outside Amazon with the intention of bringing back potential customers that previously viewed your product.

Step-by-Step Guide to Setting Up Your First Amazon PPC Campaign

Logging into Amazon Seller Central

You need to log into your seller central account on Amazon. Under the ‘Advertising’ section, locate and click on ‘Campaign Manager’ to proceed.

Creating the New Campaign

To commence a campaign, click on ‘Create Campaign’. For new users, it is best to start with a Sponsored Products campaign since it is the most basic ad type and works best for many advertisers.

Setting Up the Campaign

Campaign Name: Make sure your name is particular so that you have the banner and details ready for later usage.

Daily Budget: An amount should be allocated that you are comfortable spending each day. A lower budget is better to begin with so that you can regularly assess results without losing much in the process.

Start and End Dates: Provide a date range for your advertisement. If you do not know, you can specify an end date further out and manually remove the advertisement when you wish.

Specify the Desired Targeting Type

Automatic Targeting: Ad targeting is done by Amazon on your behalf based on the description you provide. This is ideal for beginners since it involves virtually no research initially.

Manual Targeting: You specify the keywords you want to target. This method enables more precise targeting and can be fine-tuned as more information is accumulated.

Identifying the Products You Want To Promote

Somewhere in your inventory lies the products that you wish to promote. Always remember to select only a small number of products, or just one of them at the start, so that you can run your campaign efficiently.

Determining Your Bids

Estimate the maximum amount you intend on spending when someone clicks on your ad. Amazon gives competitive suggested bids that take into account competition and how often people search for the keyword; this helps in making your choice.

Incorporating Negative Keywords (Optional)

By using Negative Keywords, ads can be excluded from showing up for a particular search term. This will save costs and eliminate unwanted visitors.

Activating the Campaign

Make sure to go through all settings to confirm that the details are correct. If you are confident in your submissions, click ‘Launch Campaign’ and the campaign will be activated.

Tracking and Enhancing After The Campaign Is Active

Once the campaign commences, a marketer should match its progress consistently:

Look Over Metrics: Monitor vital metrics like Click-Through Rate (CTR), Conversion Rate, and Advertising Cost of Sales (ACoS) to ensure progress.

Change Bids: When analyzing the data, you might find some, such as high performing keywords, that need increased spending, while poor performing keywords should have their spending cut off entirely.

Alter Keywords: New relevant keywords should constantly be researched and added, while those that are not preforming should be eliminated.

Alter Product Listings: Ensure that image, title, and description align with the focus keywords in order to maximize chances of conversion.

Conclusion

The first step towards improving the visibility of your product and increasing the sales is to set up your first PPC campaign. Remember to always stick to our step by step guide to create effective campaigns that improve your business’s success on Amazon, and keep optimizing based on the performance data collected.

FAQ:

1. What is Amazon PPC, and how does it work?

Amazon PPC or Pay-Per-Click is an advertising model where the seller pays fees for every click they get on their ad. These ads help boost sales and visibility of the product by appearing on the search results and product pages.

2. What are the different types of Amazon PPC campaigns?

Amazon has three basic types of PPC ads:

Sponsored Products – Advertising individual product listings.

Sponsored Brands – Allows showcasing a brand logo with its products.

Sponsored Display – Re-targets ads to buyers on and off Amazon.

3. How do I set up my first Amazon PPC campaign?

To set up the first Amazon PPC campaign log in to your Amazon Seller Central account, go to Campaign Manager, click on Create Campaign, select the ad type, set your budget, input your keywords, and then launch the campaign.

4. What is the most appropriate budget range for a novice managing an Amazon PPC campaign? 

A good starting point would be a budget of $10-$20 per day and this needs to be refined as time goes on. Always keep an eye on your Advertising Cost of Sales (ACoS) to make the necessary adjustments. 

5. Which targeting method should be used, automatic or manual targeting? 

Automatic Targeting – This is best for people who are new in the industry. All relevant keywords are picked by Amazon targeting the niche for you. 

Manual Targeting – For more experienced sellers, they get to choose their very own specific keywords in order to have better check. 

An automatic targeting strategy of advertising campaign should be ran initially, the results should then be reviewed to determine if there is a need to run a manual campaign off the keywords that ranked most. 

6. What is the best way to get keywords for my Amazon PPC campaign? 

You can make use of Amazon suggestions or software tools such as Helium 10, Jungle Scout, or SellerApp to generate relevant words that are worthy of being searched. 

7. How much time is required to see Amazon PPC results? 

Depending on competition and the amount allocated for spending, however data should start rolling in the next 48-72 hours. Campaigns need to be reviewed and optimized based on CTR (Click-Through Rate), conversion rate, and ACoS. 

8. In what ways can my ACoS be lowered while simultaneously increasing the profitability of the PPC? 

Employ negative keywords to limit the chance of irrelevant clicks. 

Bid adjustments should be strategized around specific metrics for the campaign. 

Projects optimizations should contain listing products (titles, descriptions, and images).

Focus on keywords that yield the highest conversion rates, while pausing those that perform poorly.

9. What are negative keywords, and why are they important?

Negative keywords save ad spend by blocking irrelevant searches. For instance, if you sell leather wallets, putting “free” as a negative keyword will save your clicks from users searching for free wallets. 

10. How often should I optimize my Amazon PPC campaign?

Analyze the performance metrics every 3-5 day intervals and make necessary changes once a week. Adjust spending on bids, changing keywords, and modifying ad copy based on CTR, ACoS, and conversion rates.

Get A Free Consultation Today