Starting Selling on Walmart Marketplace in 2025: A Beginner’s Guide.
The Walmart Marketplace is now growing in importance among selling platforms. As of 2025, more and more entrepreneurs are trying to explore it as a viable option to Amazon. Whether you are an experienced seller or new to the selling business, knowing how to get started on Walmart’s platform is integral for your success. In this article, we provide a simple step-by-step guide tailored towards new sellers for doing business with Walmart Marketplace.
What’s So Special About Walmart’s Marketplace?
Walmart is a household name and one of the most renowned retail stores globally, with millions of customers. The company’s online marketplace provides easy access to a larger audience than most competitors, including Amazon’s lower competition market, and offers great opportunities for growth. The highlighted points below offer some advantages:
Access to Walmart’s trusted brand and customers
No monthly fees for sellers (changing in 2025)
Integration with Walmart Fulfillment Services (WFS)
Advertising with Sponsored Products
Multi-channel fulfillment opportunities
Step 1: Know The Basic Prerequisites
Make sure you meet a few of Walmart’s basic requirements before applying:
A business address and tax ID registered in the U.S.
History of selling goods online (having an independent store or through other marketplaces)
Possession of reliable and fast shipping resources
Available and transparent return terms
Clear, concise, quality, high-grade, and well-articulated product listings
Based on these requirements, it is clear that Walmart focuses on established businesses, however, newcomers with good systems can be accepted too.
Step 2: Setting Up A Seller Account
Walmart Marketplace has the option “Join Marketplace”—click” that to start.
Filling out the form entails providing
Address along with the company name
Estimated monthly sales volume
API, Shopify, etc. (Your selected integration method)
Walmart will review the application after you submit it. This can take a few days and up to weeks. So make your application complete and done in a professional manner because approval is not guaranteed.
Step 3: Completion of Profile Sellers
You will be able to access Seller Center which is Walmart’s platform for managing business once you are approved. Under Seller Center, you become eligible for managing your business with Walmart.
Steps on setting your profile are:
Upload your logo
Draft a concise description for your company using professional language.
Set company contacts for customer service.
Set and define return and ship policies
A logo needs to be uploaded along with a description. If customers trust you, they will be more inclined to do business and enjoy interacting with your brand which makes succeeding easier.
Step 4: Upload All Products With A Single Submission
There are two ways of uploading product listings; bulk and single. Use any of the two options which you feel is appropriate for the size of your business and the level of technology you know.
Here’s how to get it done:
Adhere to category templates for bulk uploads.
Complete titles, bullet points and product descriptions.
Upload images aligned with Walmart standards.
Incorporate keywords creatively within titles and descriptions.
Ensure that your product information is always accurate and user-friendly.
Step 5: Set Competitive Pricing
Walmart places considerable importance on price. If your prices are higher than competitors, your listing may be suppressed.
Walmart pricing with smart tips:
Conduct market research before setting your prices.
If you have extensive inventory, utilize repricing tools.
Always include shipping and fulfillment costs.
Provide promotional discounts to improve sales.
Offering competitive pricing will increase visibility on Walmart.
Step 6: Choose Fulfillment Method
Orders can be fulfilled by yourself or through Walmart Fulfillment Services (WFS).
Self-fulfillment:
You store, pack, and ship items.
Must adhere to Walmart’s shipping speed and customer service requirements.
Walmart Fulfilment Services (WFS):
Your items are stored and shipped through Walmart.
You get 2-day delivery tags.
Increased visibility and trust from customers.
If you’re new, self-fulfilling might be manageable. You can later switch to WFS as you grow for more scalability.
Step 7: Optimize Listings for SEO
Like Amazon, SEO is different on Walmart.
Tell how to enhance visibility:
Keyword-rich and clear titles
Bullet points with benefit-oriented statements
Use professional product images
Do not overuse keywords
Track and adjust keyword and description changes with performance metrics.
Walmart seems to care more about relevancy and satisfaction for customers.
Step 8: Run Sponsored Product Ads
Advertising helps to increase exposure for new listings.
Start with Sponsored Products, Walmart’s PPC ad options which allows you to:
Target specific Keywords or Products
Set daily budgets along with bid parameters
Monitor ad outcomes in real-time.
Don’t be afraid to increase your budget. Ads, especially during the initial phase, can significantly boost visibility.
Step 9: Customer Service and Order Management
Walmart pays attention to customer satisfaction more than other sellers do.
Always make sure you:
Ship promptly
Include tracking information
Answer to customer inquiries in a timely manner
Handle returns properly
Seller rating is based on how quickly and dependably answers are given. Responses and dependability affect seller rating which is important to have on the account to prevent account suspension.
Step 10: Evaluate and Scale Your Business
Evaluate your performance using Walmart seller center analytics to monitor:
Sales volume, trends, and growth forecast
Conversion rates
Ad performance metrics
Consumer reviews and general feedback
Reputation: Ensure you are managing your branding properly
Based on this data:
your competitors pricing and adjust your strategy
Listing optimization.
Expand on more products to reach a wider audience.
Allocate more spending to targeted ads.
Anticipate customer purchases and increase stock for trending, seasonal, or viral products.
Scaling on Walmart requires dedication, excellent customer relations, data-driven decisions, and market analysis.
Bonus Tips for 2025 Success
Connecting Shopify or listing management tools like Zentail makes multi-platform selling easier.
Missing compliance with Walmart policies could result in listings being removed.
Using WFS increases control over logistics and visibility.
Participating in events like Walmart Deals attracts higher user engagement.
Consistently updating product listings increases seasonal sales revenue.
Final Ideas
Selling on Walmart Marketplace in 2025 opens prospects of boosting your e-commerce franchise. The constantly widening user base guarantees growth, and using their credibility ensures sellers remain trusted. There’s little competition, and with optimized feedback and customer relations and proper inventory management, sellers can establish themselves as leaders.
Remember to go step-by-step, adjust based on platform shifts, and take adequate time on each phase of the plan. The chances are abundant, and with proper management, resources can be easily optimized to meet goals.
FAQ:
1. What does one need in order to participate on the Walmart Marketplace in 2025?
For you to sell on Walmart Marketplace, these requirements must be fulfilled:
An LLC or incorporated business entity
EIN (Employer Identification Number)
A verified business address
A bank account in the United States
A proven track record in eCommerce, Amazon, eBay, etc. Walmart emphasizes sellers with positive customer service ratings and quick shipping.
2. What are the steps taken to become a seller on Walmart Marketplace in 2025?
A seller can simply go to the Walmart website and choose Marketplace sign-up table where they can select the option Join marketplace.
Fill in your business contact and:
List of company products
Contact number
Experience selling on the marketplace
Sellers should expect to wait a couple of days to weeks for Walmart to respond to their submissions.
3. How much time does a seller have to wait to get signoff from Walmart Marketplace?
This does vary from business to business, but in general, it takes on average between 1 to 2 weeks. This differs from how complete your application is as well as how many applications Walmart has received. To expedite the process:
All documents are to be filled out verifiably and accurately.
Business email should be corporate.
Previous project results can enhance the chances for faster decision-making.
4. Is it true that anyone from outside the country can sell on the Walmart Marketplace in 2025?
This is indeed the case, but there are limitations.
Walmart International now permits select international sellers from places like China, Canada, UK, and India. However, one must meet additional requirements such as:
A US return address or a third-party logistics (3PL) partner.
A US bank account (or payment service Payoneer).
Ability to provide prompt product delivery and English customer service.
5. What is the cost of selling on Walmart Marketplace?
Walmart does not charge any setup or monthly payments. Rather, it employs a commission fee structure of around 6% to 20% per sale depending on the product category.
Other fees may include:
Advertising (if you run Walmart ads)
Walmart Fulfillment Services (WFS), for utilizing their internal logistics.
6. How do you set up product listings in Walmart Marketplace?
Following approval, you can list products through:
Walmart’s Seller Center (manual entry)
Bulk upload via spreadsheets
API or interface with other third-party applications (Shopify, Zentail, CedCommerce) Products listings must include:
Accurate titles and descriptions
High quality images
Competitively priced products
Active Inventory
7. Does Walmart permit dropshipping in 2025?
In 2025, under select terms and conditions, Walmart permits items to be dropshipped. Customers are required to:
Product must be sent using the customer’s business name, not using Amazon, Ebay, etc.
Use Walmart’s stipulated delivery timelines (typically between 2 and 3 days)
Interfacing with customer service have to be done professionally
Ship from other retailers like Amazon are prohibited, this may lead to suspension.
8. What is Walmart Fulfillment Services and should I use it?
WFS or Walmart Fulfillment Services is the equivalent of FBA (Fulfillment by Amazon). You send inventory to Walmart’s warehouses and they:
Store your products
Ship to your buyers
Handle returns and customer service
The Benefits of WFS are:
Guaranteed 2-days delivery badge
More visibility for site searches
Increased trust from customers
It is perfect for sellers looking for easy order fulfillment and quick shipping.
9. What methods can I use to increase product visibility on Walmart Marketplace?
Put up promotional ads in relevant categories
Improving visibility can be achieved by following these additional steps:
Make use of high-definition photos and complete product details and descriptions
Competitive pricing, quick shipping, and high performance seller metrics such as punctual delivery and cancellation rates will help enhance seller visibility.
Use sponsorships to boost advert traffic
10. What types of support can new sellers expect from Walmart?
Walmart helps new sellers with a collection of resources which included:
Seller Help Center for Walmart
Pre-recorded workshops and lessons
Onboarding help
Third party service providers for advertising, listing and sponsoring the products can be accessed.
Additionally, you will receive Walmart Connect for advertising and access to Walmart Marketplace Analytics to monitor performance metrics.
