Expert eCommerce Virtual Assistants
Introduction The average person may think of Amazon as an online retailer for individual consumers to shop for good deals on merchandise for the home. However, this is not the case for the Amazon B2B Marketplace, which is entirely different. There are B2B businesses that buy and sell commodities and services at a wholesale level. […]
How Are Sustainability Scorecards Used by Amazon In reality, the majority of sellers do not contemplate sustainability until there are sales consequences. Amazon is beginning to use scorecards indicating eco-friendliness of a product and its packaging. Scores mean a great deal when it comes to customers who care about the environment. The system analyzes certifications, […]
How Amazon’s Subscribe & Save, predictive reorder technologies, and consumable product cycles evolve customer value over time. Amazon Subscribe & Save, plus Amazon’s predictive reorder technology for consumable products, has become one of the most valuable customer assets over time. As consumers become more and more convenience-oriented, subscription commerce alters the purchasing dynamic of consumable […]
The Amazon advertising ecosystem and the recent integrations with the retail media strategies and omnichannel consumer data platforms. The retail media space is witnessing what can best be described as a revolution. What used to be a niche advertising format is now the fastest growing channel in digital advertising. Budget allocations are shifting by brands […]
