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Category: Selling on Amazon

What Is An Amazon Haul?

Amazon Haul: Everything You Need To Know

Shopping over the web has changed the world we live in, and there is no denying that Amazon has been central to that development. As online shopping is on the rise, a new trend that has developed is the so-called “Amazon haul.” But, what are Amazon hauls, and how did they become so popular? We […]

What is TACoS (Total Advertising Cost of Sales), and How Does it Differ from ACoS?

What is TACoS (Total Advertising Cost of Sales), and How Does it Differ from ACoS?

TACoS is a specific metric within the Amazon marketplace that sellers use to understand their advertising performance, and it also addresses the Performance Advertising Cost of Sales metric. Effective advertising strategies help sellers drive traffic to their pages and make sales, and therefore understanding how effective their advertising has been is crucial in team dynamics. […]

How Significant Are Reviews and Ratings for Product on Amazon

How Significant Are Reviews and Ratings for Product on Amazon

When it comes to e-commerce, Amazon stands out as a unique ecommerce platform that connects millions of sellers and buyers globally. As you are aware, product reviews and rating is the most important factor that impacts a consumer’s buying decision on Amazon. These instruments build relationships between sellers and customers ensuring that the product performs […]

7 Proven Strategies to Outsmart Your Amazon Competition and Boost Sales

7 Proven Strategies to Outsmart Your Amazon Competition and Boost Sales

Launching a new product on Amazon can bring you tremendous success, however, there are multiple sellers looking for an advantage over you. In order to maintain an edge over your competitors, you need to adopt an effective approach. This article will help you learn about the top seven strategies which are helpful in defeating competitors […]

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