How to Use Amazon’s Account Health Dashboard Effectively
Having an Amazon Account Health record is essential in every business operation.
Like any other business, selling products in Amazon markets is equally demanding. Sellers must follow the list of the company’s requirements. Amazon does its utmost in monitoring every seller’s performance, customer relations, and adherence to policies. Amazon has a definite set of standards. Sellers who don’t meet them risk facing warnings, account restrictions, and in some cases, total account deactivation.
Having an Account Health Dashboard is an excellent asset as it works like an Amazon balance sheet. It evaluates your seller account and determines the account’s selling activities and its profitability. Daily analysis and comprehension of the dashboard has the potential to save an account from a total freeze. Account freeze results in total loss of business revenue. Apart from appreciation of the account, business revenue increases as more customers are satisfied.
This content is going to focus on the services offered in the Account Health, instruction on deriving maximum benefit from each section, and sequential improvement.
An Amazon Account Health Dashboard falls under Seller Central.
This feature has been designed to monitor seller activities and set boundaries that are to be met. Each seller is held accountable to a set of policies. Seller activities are monitored, and to Amazon, it is the same as an academic evaluation. To Amazon, requirements function the same as policies.
The program covers three main topics:
Performance Metrics
This tracks your defect rate, late shipments, and cancellations.
Policy Compliance
This section will inform you of any IP complaints, product authenticity issues, or violations of restricted products.
Account Health Rating (AHR)
Amazon allocates a score towards your account:
Healthy (safe, no issues)
At Risk (needs quick action)
Unhealthy (high chance of suspension)
Account Health Rating (AHR) allows you to actively monitor your account to prevent stiff action from Amazon.
Why is The Account Health Dashboard Necessary?
Amazon ensures the delivery of the best service to the buyers and as a consequence, monitors the seller’s performance. Complaints from the customers regarding late delivery, damages, and poor service will be acted on.
For instance, a seller on Amazon may quickly receive negative reviews which causes a high Order Defect Rate (ODR). This throttling may be a result of not adhering to the limits set by Amazon. Any Amazon seller account that is above this limit, will be flagged as At Risk.
This is why, the dashboard.
The Amazon account will not be suspended.
The Account Health Dashboard eliminates any existing or potential issues.
Your account, in the eyes of customers, will be more reliable.
Your business will appear more streamlined and professional.
In short, not using this tool is just not an option. A serious Amazon seller must integrate this tool into their operations on a daily basis.
Let’s look into the Key Areas of the Dashboard.
Being able to use Amazon’s account health dashboard effectively means being able to understand what each section says. Let’s dive a little deeper.
1. Performance Metrics
Every seller on Amazon is gauged on three primary levels.
Order Defect Rate (ODR): should not be above 1 percent. Each customer who complains about receiving defective or wrong products increases this score.
Cancellation Rate: should be less than 2.5 percent. Cancelling orders before a buyer has paid unhappy buyers.
Late Shipment Rate: should be less than 4 percent. The impact a delayed shipment has on an account can be devastating.
2. Policy Compliance
In this section, a seller is notified of:
Complaints about intellectual property.
Authentic or fake violations.
Violation of a restricted product.
For example, selling counterfeit or restricted items can lead to an immediate suspension.
3. Account Health Rating (AHR)
This is the score Amazon gives to show the relative overall account health.
Healthy: You are in no danger.
At Risk: You must solve the problems now.
Unhealthy: Your account may be suspended in the near future.
What are the rights of the AHR
The dashboard can be quite complex for people who have just started selling. If you take your time to understand the score, it can actually be quite simple.
If your ODR (Order Defect Rate) is at 0.8%, it indicates that you are dangerously close to the line (1%). Take immediate Customer Service actions. If your Late Shipment Rate is 3.5%, you still have some slack, but it is best to act before it is too late. If you see a Policy Violation, do not ignore it. One serious violation can negate all the positive performance metrics. The most important thing is to not wait until Amazon starts sending you warnings. Resolve issues as they arise.
Common Amazon Dashboard Red Flags
Some issues are recurring in Amazon accounts. The following are some to look out for:
Too many complaints for not having the correct ODR because of bad packaging – Example. Customers claim items were damaged in transit.
Policy complaints from competitors – some sellers report others to eliminate them from the competition.
Delayed responses to customer inquiries – Amazon expects sellers to respond in 24 hours or less.
Listing products that are restricted – Example. Selling products in categories that require seller approval.
If you do not pay attention to these red flags, the health of your account can quickly shift to ‘at Risk’.
Steps to Improve and Maintain Account Health
Now let’s change focus and talk about what you can do to improve and stabilize your account health.
Monitor The Dashboard Every day – Make it a ritual.
Do Not Delay Responding – Amazon calls you when adjustments are necessary. Respond immediately.
Relieve Stair Steps – Use Fulfillment by Amazon (FBA) if you have challenges with shipping. It eliminates late deliveries.
Promote Customer Satisfaction – Respond to buyer inquiries swiftly. A thoughtful response can eliminate a bad review.
Prepare Your Staff – If other people handle your account, explain to them the Amazon principles.
These small, incremental steps can significantly improve your account security and maintain positive customer sentiments.
Reacting to a Drop In Account Health
Should your dashboard include At Risk or Unhealthy, try to avoid panicking. Prepare to take swift action.
Identify The Issue – Read the message carefully.
Rectify The Problem – If you are receiving customer complaints about incorrect items, there is a problem with your packaging procedure.
Plan of Action (POA) Defend your approach. Amazon needs to know how you solved the problem and how you plan to avoid similar issues.
Account Health Assurance (AHA) – If you can join the program, do so. It allows direct communication with Amazon’s account health team prior to any account suspension.
Reach Out for Guidance – In the event you are unable to comprehend the violation, I encourage saying or reaching out to Account Health Support.
To avoid a complete loss of your account, it is important to act promptly and with caution.
Guidelines on Maintaining the Dashboard
The dashboard serves more than the sole purpose of identifying and solving a problem. It can also guide your success for the years to come. They include the following.
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Use the Dashboard as a Clinical Report:Utilize the dashboard on a frequent basis in order to circumvent any problems
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Set Alerts: When the selling rates are significantly high, use the internal alerts when the metrics are on the verge of crossing the danger threshold.
Write Everything Down: It is important to document the steps taken in order to solve a past issue as it might come up again.
Enhance the Products: Poor quality products can lead to a variety of account problems. Engage with suppliers who can provide a higher quality product.
Build Customer Integrity: Positive feedback helps decrease the risk and increase the sales.
To sum up, the Amazon Account Health Dashboard serves more than one purpose. It is the primary line of defense for account suspension. Sellers who monitor it regularly and take immediate action on any problems that arise are the ones who remain account protected and gain customer trust, leading to rapid success.
Amazon wants to keep customers satisfied, and it is fundamental to keep that in mind. It is a guarantee that your account health will stay in balance.
FAQs
Q1. How do you access the Account Health Dashboard from Seller Central?
A. Starting from the home page of Seller Central, go to the tab that says Performance and click on Account Health.
Q2. What’s the standard period to review the dashboard?
A. Daily is the ideal period to review (if sales are slow, then review 3-4 times a week).
Q3. What can I do when the Account Health Rating says At Risk?
A. This means that you have to take action, and do so quickly, or you can expect Amazon to suspend your account.
Q4. What’s the best way to improve your Order Defect Rate?
A. One of the most key elements is effective communication with your customer.
Q5. Is there a possibility that late shipments can negatively affect my account?
A. They have the possibility of affecting your account negatively, and if it goes above 4% Amazon can suspend you.
Q6. What does Account Health Assurance (AHA) mean?
A. It’s a program that offers some sellers the ability to speak to a member of Amazon’s account health team before suspension.
Q7. How do you eliminate the chances of having policy violations?
A. Make sure you understand Amazon’s line of products and make sure you avoid selling items on the do not sell list.
Q8. Is it possible to recover from a suspended account?
A. Yes, but you have to make sure you have a strong Plan of Action (POA) to appeal.
Q9: Customers gotta ask if FBA sellers need to go through with the dashboard.
A: Of course. FBA may handle the shipping, but their policies and customer complaints may still come back to haunt you.
Q10: What is the rationale behind some sellers disregarding the dashboard?
A: Some sellers think sales alone justify the time it takes to analyze the health of their accounts. They risk suspension if too long is spent neglecting account health.
