Expert eCommerce Virtual Assistants

Category: eCommerce

Advertising on Amazon Now Winning Without Cookies With First-Party Data

Advertising on Amazon Now: Winning Without Cookies With First-Party Data

The advertising world has changed immensely with the world of advertising entering into the digital sphere for the last 20 years and utilizing third-party tracking cookies. These enabled advertisers to track user activity across the web and develop targeted advertising campaigns. However, advertisers must now navigate a complex world with new digital privacy regulations and […]

Amazon’s Integration with AI-Powered Personalization Engines

Amazon’s Integration with AI-Powered Personalization Engines

How AI is Changing Content, Prices & the Customer Experience   Amazon is a leader in the digital marketplace and has spearheaded innovations in one-click purchasing and in the management of cloud services. For them, the use of technology to create better customer experiences and to improve seller efficiencies has always been a priority. Currently, the […]

Blockchain & Product Authenticity Verification on Amazon

Blockchain & Product Authenticity Verification on Amazon

Leveraging blockchain and transparency programs to combat counterfeiting and build consumer trust in high-value categories Though Amazon has grown into the largest e-commerce company operating globally, that success has come with the downside of protecting the brand from the proliferation of counterfeit products for legitimate sellers on the platform. Concerning fakes, high-value products are always […]

Voice & Visual Search Optimization on Amazon: Preparing for the Era of Multimodal Shopping

Voice & Visual Search Optimization on Amazon: Preparing for the Era of Multimodal Shopping

The Future of How Customers Shop The way people shop on Amazon is evolving. Modern shoppers don’t just type keywords into the search bar. They use voice commands through Alexa and visual search tools like Amazon StyleSnap and AR View. They can Snap and AR View to discover products Amazon. They can command Amazon to […]

Get A Free Consultation Today