Trusted By: Top Brands & FBA sellers
As Featured in
Amazon
Project Details
The Client
UI Global Brands, LLC/ Urban Hydration
5-8
Beauty Brand
This Brand is a proudly Black-owned beauty brand that celebrates diversity, self-care,
and the power of natural hydration. Specializing in high-quality skincare and hair care
products, and is dedicated to providing effective solutions for all skin types and textures.
Inspired by the rich heritage and resilience of its founders, this family-owned brand
combines nature-driven ingredients with modern science to deliver products that
nourish, rejuvenate, and empower. From hydrating moisturizers to revitalizing hair care,
Brand is committed to helping customers feel confident and radiant in their own skin.
The Challenge
This Brand has faced significant challenges in scaling its brand effectively on Amazon.
Despite implementing various marketing strategies, the desired outcomes in terms of
sales growth, brand awareness, and profitability have not yet been fully achieved. The
brand’s primary goals include boosting sales, increasing visibility, and improving
profitability while reducing ACOS (Advertising Cost of Sale). So far, sales have been
primarily organic, highlighting the need for a stronger focus on Amazon PPC advertising
to drive growth and scalability.
The Approach
To address these challenges, AMZ DOC implemented the following strategic actions:
1 PPC Campaign Optimization: Launched new auto and manual PPC campaigns
to optimize ad performance, expand reach, and attract a broader audience.
2 Promotions and Discounts: Introduced brand-tailored promotions, cross promotions, coupons, and discounted sale prices to incentivize purchases and
improve conversion rates.
3 Listing Enhancements: Created new, high-quality listing images and updated
content for several product listings to enhance the brand’s appeal and better
communicate product benefits.
4 Buy Box and Offer Management: Reviewed all listings’ front end to ensure
active offers and resolved Buy Box issues to maintain a competitive edge.
5 Hijacker Management: Actively monitored and addressed hijacker issues by
reporting violations on a weekly basis to protect the brand’s integrity and sales.
These efforts are aimed at improving conversion rates, increasing visibility, and
achieving Brand’s growth objectives. We remain committed to refining our strategies,
exploring new opportunities, and addressing ongoing challenges to ensure the brand’s
sustained success on Amazon.
What is the team composition?
1 Amazon SEO+ 1 Amazon PPC expert+ 1 Designer
What is the status of this engagement?
ongoing
The Outcome
The brand has seen 4x sales growth. Their growth on Amazon is a result of strategic optimization, data-driven decisionmaking, and a commitment to continuous improvement. By leveraging PPC campaigns,
enhancing product listings, and implementing targeted promotions, we have achieved
significant sales growth and improved profitability. Moving forward, we will continue to
refine our strategies, explore new opportunities, and adapt to market dynamics to
ensure sustained success for them on Amazon.
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