Trusted By: Top Brands & FBA sellers
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Amazon
Project Details
The Client
UI Global Brands, LLC/ Urban Hydration
5-8
Beauty Brand
This Brand is a proudly Black-owned beauty brand that celebrates diversity, self-care,
and the power of natural hydration. Specializing in high-quality skincare and hair care
products, and is dedicated to providing effective solutions for all skin types and textures.
Inspired by the rich heritage and resilience of its founders, this family-owned brand
combines nature-driven ingredients with modern science to deliver products that
nourish, rejuvenate, and empower. From hydrating moisturizers to revitalizing hair care,
Brand is committed to helping customers feel confident and radiant in their own skin.
The Challenge
This Brand has faced significant challenges in scaling its brand effectively on Amazon.
Despite implementing various marketing strategies, the desired outcomes in terms of
sales growth, brand awareness, and profitability have not yet been fully achieved. The
brand’s primary goals include boosting sales, increasing visibility, and improving
profitability while reducing ACOS (Advertising Cost of Sale). So far, sales have been
primarily organic, highlighting the need for a stronger focus on Amazon PPC advertising
to drive growth and scalability.
To address these challenges, AMZ DOC implemented the following strategic actions:
PPC Campaign Optimization: Launched new auto and manual PPC campaigns
to optimize ad performance, expand reach, and attract a broader audience.
Promotions and Discounts: Introduced brand-tailored promotions, crosspromotions, coupons, and discounted sale prices to incentivize purchases and
improve conversion rates.
Listing Enhancements: Created new, high-quality listing images and updated
content for several product listings to enhance the brand’s appeal and better
communicate product benefits.
Buy Box and Offer Management: Reviewed all listings’ frontend to ensure
active offers and resolved Buy Box issues to maintain a competitive edge.
Hijacker Management: Actively monitored and addressed hijacker issues by
reporting violations on a weekly basis to protect the brand’s integrity and sales.
These efforts are aimed at improving conversion rates, increasing visibility, and
achieving Brand’s growth objectives. We remain committed to refining our strategies,
exploring new opportunities, and addressing ongoing challenges to ensure the brand’s
sustained success on Amazon
The Approach
To drive growth on Amazon, AMZ DOC implemented a comprehensive strategy focused
on optimizing product listings and PPC campaigns. This approach included the following
key steps:
1. Listing Audit:
o Conducted a thorough audit of existing Amazon listings, analyzing both
frontend and backend elements, including images, Enhanced Brand
Content (EBC), and product descriptions.
o Identified areas for improvement to enhance visual appeal, clarity, and
alignment with customer search intent.
2. Keyword Research:
o Performed extensive keyword research to identify high-converting,
relevant keywords for their products.
o Utilized trending and seasonal keywords, competitor analysis, and thirdparty tools to build a robust keyword strategy.
o Ensured selected keywords aligned with customer search behavior to
improve organic rankings and attract targeted traffic.
3. Campaign Creation and Optimization:
o Strategically launched new PPC campaigns, including both auto and
manual campaigns, to maximize reach and performance.
o Focused on creating targeted, compelling ads that resonated with the
intended audience, improving click-through rates (CTR) and conversions.
o Optimized bidding strategies to reduce ACOS while maintaining strong ad
visibility.
4. Performance Monitoring and Adjustments:
o Closely monitored campaign performance by tracking key metrics such as
impressions, clicks, conversions, and ROI.
o Used a data-driven approach to identify top-performing keywords, ads,
and listings, enabling us to refine bidding and targeting strategies.
o Regularly analyzed performance data to make informed adjustments,
ensuring continuous improvement and maximum ROI.
5. Additional Initiatives:
o Implemented brand-tailored promotions, cross-promotions, coupons, and
discounted sale prices to boost conversions and customer engagement.
o Updated listing content and visuals to reflect the brand’s identity and
highlight product benefits effectively.
By combining these strategies, we aimed to strengthen their presence on Amazon, drive
targeted traffic, and achieve sustainable growth in sales and profitability.
How much have you invested with them?
$35000+
How did you come to work with us?
Before AMZ DOC have started working on This Brand from month of May
2024 to August 2024 our sales were too much Low also our ACOS% was very
High, we have worked on PPC campaigns and listings images and product
detail pages to improve the sales our stats from May to August :
1. PPC Stats From May 2024 to August 2024 (01/05/2024 - 31/08/2024):
o Total Sales: $63,912.80
o PPC Revenue: $6,407.31
o PPC Spend: $6,718.18
o ACOS: 104.85%
Sales Dashboard (01/05/2024 - 31/08/2024):
Over the past next 4 months in our work tenure from September 2024 to December
2024, our efforts for This Brand have yielded remarkable results and we have improved
our overall sales and decreased the ACOS% by controlling extra spends and utilizing it
by our strategies stats from September 2024 To December 2024
1. PPC Stats From September 2024 to December 2024 (01/09/2024 -
31/12/2024):
o Total Sales: $102,997.42
o PPC Revenue: $39,891.49
o PPC Spend: $12,912.54
o ACOS: 32.37%
Sales Dashboard (01/09/2024 - 31/12/2024):
Over the past six months in our work tenure from September 2024 to February 2025,
our efforts for this brand have yielded remarkable results stand out as exceptional
achievements.
1. Month of September (01/09/2024 - 30/09/2024):
o Total Sales: $17,441.07
o PPC Revenue: $4,809.71
o PPC Spend: $1265.55
o ACOS: 26.31%
Sales Dashboard (01/09/2024 - 30/09/2024):
1. Month of October (01/10/2024 - 31/10/2024):
o Total Sales: $28,441.86
o PPC Revenue: $10,841.85
o PPC Spend: $3,178.27
o ACOS: 29.31%
Sales Dashboard (01/10/2024 - 31/10/2024):
1. Month of November (01/11/2024 - 30/11/2024):
o Total Sales: $30,535.52
o PPC Revenue: $11,487.63
o PPC Spend: $3,788.24
o ACOS: 32.98%
Sales Dashboard (01/11/2024 - 30/11/2024):
1. Month of December (01/12/2024 - 31/12/2024):
o Total Sales: $28,632.79
o PPC Revenue: $12,752.30
o PPC Spend: $4,680.48
o ACOS: 36.70%
Sales Dashboard (01/12/2024 - 31/12/2024):
In the start of year 2025 we have improved a lot the stats of January and February :
2. Month of January (01/01/2025 - 31/01/2025):
o Total Sales: $30,535.52
o PPC Revenue: $10,525.27
o PPC Spend: $4,039.57
o ACOS: 38.38%
Sales Dashboard (01/01/2025 - 31/01/2025):
PPC Campaign Manager:
3. Month of February (01/02/2025 - 28/02/2025):
o Total Sales: $33,821.72
o PPC Revenue: $17,423.97
o PPC Spend: $7,026.95
o ACOS: 40.33%
Sales Dashboard (01/02/2025 - 28/02/2025):
PPC Campaign Manager:
This data highlights the effectiveness of our optimized PPC strategies, including
targeted keyword selection, refined bidding, and enhanced ad performance. The strong
sales growth and improved ACOS demonstrate that our efforts are driving higher
returns while maintaining cost efficiency.
Year-Over-Year Growth
Based on our sales report, the current year’s sales have reached an
impressive $68,921.61, representing a substantial increase compared to the previous
year’s sales of $34,192.44 at the same time. This showcases a remarkable year-overyear growth rate of approximately 174 % in Total order items 178% in Unit Ordered and
98.45% in Ordered Product Sales, a testament to the company’s dedication and
successful implementation of strategic initiatives
The Outcome
Their growth on Amazon is a result of strategic optimization, data-driven decisionmaking, and a commitment to continuous improvement. By leveraging PPC campaigns,
enhancing product listings, and implementing targeted promotions, we have achieved
significant sales growth and improved profitability. Moving forward, we will continue to
refine our strategies, explore new opportunities, and adapt to market dynamics to
ensure sustained success for them on Amazon.
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