If you’re hiring for your Amazon business for the first time, start by identifying the most important tasks—the ones that consume most of your time. Once you list these tasks, you can determine what type of Amazon Virtual Assistant (VA) you should hire first.
Do you need someone with strong administrative skills? Or perhaps someone with a background in customer service? In some cases, you might even decide to hire two assistants with different skill sets for part-time roles.
Below are some of the common tasks in an Amazon business that you can delegate to a remote Amazon Virtual Assistant. This list is not exhaustive, but it provides a detailed overview to help you understand what responsibilities can be assigned to a newly hired VA with Amazon experience.
Customer Service Specialist
You may need a VA who specializes in customer service to handle emails, messages, and reviews. This assistant should be customer-focused, allowing you to train them specifically on relevant areas and tools within Seller Central.
Here are some tasks that can be assigned to a customer service VA:
1. Creating Message Templates
Train your VA to create message templates that can easily be copied and pasted into the messaging system when responding to customers.
2. Answering Customer Questions
Amazon is a customer-centric marketplace, so responding quickly to inquiries is essential. Your VA should reply promptly, professionally, and accurately. Product knowledge is crucial for this task.
3. Responding to Positive Reviews
A VA can thank customers for positive reviews and express appreciation for their feedback. When appropriate, they may also include a link to another product to drive internal traffic to your other listings.
4. Responding to Negative Reviews
Negative reviews should never be ignored. A VA with a strong customer service background can respond politely and professionally to address concerns and maintain your brand reputation.
5. Matching Orders to Reviews
This process helps identify customers who may be dissatisfied with a product. Once identified, you can contact them directly to resolve the issue. Since this process can be time-consuming, it’s ideal to assign it to a VA.
6. Replying to Positive Customer Feedback
One responsibility of the VA is to monitor positive feedback on your listings and respond to customers promptly.
7. Managing Negative Customer Feedback
Negative feedback can affect your product listing. A VA can help manage and resolve these issues, saving you valuable time.
8. Manually Shipping FBA Units
Your VA should also learn how to ship items through Seller Central using Amazon’s standard fully tracked shipping process when required.
9. Creating Removal Orders
Sometimes you may need to remove inventory from FBA—for example, unfulfillable units, transferring stock to another warehouse, or sending items to someone who needs them urgently. A VA can manage this process for you.
10. Locating Past Orders
Customer service VAs can find details of previous orders if a customer requests a refund, replacement, or additional information.
11. Confirming FBM Orders
Orders must be confirmed to ensure Amazon processes payment and maintains your seller metrics. A VA should carefully complete this process.
12. Canceling FBM Orders
If an item is out of stock, the VA can cancel the order and inform the customer promptly to maintain good service.
13. Processing Refunds
Sometimes products arrive damaged or defective. Your VA should know how to process refunds correctly, including partial refunds or replacements when necessary.
Content Writer
High-quality and unique content is essential for building a strong brand. Whether it’s for blogs, Amazon listings, eBooks, or courses, you need a skilled writer who can create engaging content that matches your brand voice and connects with your target audience.
Responsibilities of a content writer may include:
1. Writing Amazon Product Listings
A VA content writer should have experience in content creation and basic SEO knowledge. Writing a product listing involves keyword research, analyzing search volumes and BSR rankings, reviewing competitor feedback, and identifying key product features and benefits.
2. Product Content Creation
If you plan to create digital products such as online courses or eBooks, a content writer can develop high-quality material for them.
3. Email Marketing Campaigns
A good content writer can craft compelling subject lines and engaging email content to increase open rates and encourage subscribers to take action.
Sponsored Ads Optimizer
If you plan to delegate advertising tasks, the VA should have at least a basic understanding of Amazon Sponsored Ads. Keyword research and campaign analysis are essential skills for this role.
Typical responsibilities include:
1. Setting Up Advertising Campaigns
Campaign setup can be complex for beginners, so it’s important to confirm that your VA has experience using Seller Central tools or provide proper training.
2. Analyzing Campaign Performance
Amazon provides detailed campaign data such as keywords, impressions, click-through rates, cost-per-click, conversions, and advertising cost of sale (ACoS). A VA can analyze this data and recommend adjustments to improve performance and profitability.
3. Adding Negative Keywords
Negative keywords prevent your ads from appearing for irrelevant searches, helping reduce wasted ad spend.
4. Keyword Research and SEO Optimization
An experienced VA understands the importance of targeting relevant keywords to drive traffic and improve product visibility.
Product Sourcing Virtual Assistant
A product sourcing VA is responsible for finding profitable products to sell on Amazon. Various software tools can make product research more efficient.
They may also negotiate with suppliers to secure the best deals for your business. Ideally, hire someone with prior experience in product sourcing, either online or offline. In some cases, you may even hire a VA located in China for supplier communication.
Key Responsibility
Product Research
A sourcing VA should know how to analyze competing products, evaluate demand, and conduct keyword research to identify items with strong sales potential.
Fulfillment Agent – Amazon Virtual Assistant
A fulfillment VA manages inventory and shipments to Amazon to ensure you never run out of stock.
Key tasks include:
1. Sending Inventory to FBA
Preparing and creating shipments to Amazon FBA can be a lengthy process, making it ideal to delegate to a VA.
2. Downloading Amazon Barcodes for Each Unit
After creating a shipment, the VA may need to download UPC or FNSKU barcodes for each unit and ensure every product is properly labeled.
3. Downloading Shipping Labels
Shipping labels include details such as return addresses, Amazon warehouse destinations, shipment names, quantities, and the number of boxes. The VA ensures all details are correct.
4. Tracking Shipments
The VA monitors shipments to ensure they arrive at Amazon warehouses without delays.
5. Checking Units Received by Amazon
The VA verifies that Amazon has received all units. If any items are missing, they can open a case with Amazon for investigation and reimbursement.
6. Monitoring FBA Inventory Levels
Your VA keeps track of inventory levels and helps plan replenishment shipments to avoid stockouts.
An Expert Amazon Virtual Assistant Can Handle A–Z Tasks
Hiring an experienced Amazon Virtual Assistant allows you to delegate daily operations while focusing on growing your business.
Hire an Amazon expert, start selling successfully on Amazon, and take your business to the next level.